GET TO KNOW US

TURKEY'S FIRST LOCAL WATCH MANUFACTURER

As SERHAT SAAT, we have been developing our watches and producing stylish and high quality watch models by following the technology and trends since 1964. In addition, we help the watch industry grow and develop with our investments and serial wrist watch productions. With our 4 offices and 2 factories in Turkey, China, Hong Kong and America, we provide service in 60 countries and over 1,000 dealers in Turkey. In addition, we distribute the many world-famous brands, and we also manufacture watches for many brands. We contribute to the watch industry both in Turkey and in the world with our factories, employees and operational power.

4 Offices Around the World

7 Continents Export to 60 Countries

100+ Staff

Per Minute 1 Watch

Per Year Production of 600.000 watches

HIGH QUALITY

FINE CRAFTSMANSHIP & UNIQUE DESIGN

We bring together quality craftsmanship, durability and original design in every watch we produce; we are developing watches that will be with you at every moment.

OUR VALUES

THOSE WHO STRENGTHEN OUR STRENGTH

STABILITY

We have been helping the watch industry grow and develop since 1964.

QUALITY

We see quality as an indispensable element in every watch we produce.

AFTER SALES SERVICE

We stand by you with the services we provide after the sale of the watches we produce.

TRUST

We work to give confidence at every stage from production to after-sales service.

NATIONAL PRODUCTION

As Turkey's first domestic watch manufacturer, we derive our strength from these lands.

SOCIAL RESPONSIBILITY

We develop social responsibility projects to contribute to society.

ETHICAL RESPONSIBILITY

We feel ethical responsibility towards our employees, business partners and consumers.

INCLUSIVE CULTURE

As a company operating around the world, we respect different cultures.

We have been helping the watch industry grow and develop since 1964.

HISTORY

OUR MILESTONES

1964

We were established in Çavuşoğlu Han in Eminönü

1983

We moved to Serhat Han in Tahtakale

1987

We started to export to 20 countries

1992

We started to establish our own brands

1993

We established our wholesale and marketing network

1995

We opened our Hong Kong office and became a member of HKTDC (Hong Kong Trade Development Council)

2003

We started selling all over Turkey using the B2B system.

2012

We moved to our new office

2013

We established our factory in China and started to manufacture watches

2014

We celebrated our 50th anniversary

2020

We established Serhat Saat Spare Parts, Turkey's largest spare parts warehouse

2021

We established a new office in San Diego and our warehouse where we distribute to the USA market

2020

We became a member of Hong Kong Watch Manufacturers Association Limited

2022

We established Turkey's first domestic mass production wristwatch factory

SOCIAL RESPONSIBILITY

A BETTER FUTURE

We take important steps with the projects we take part in to contribute to society.

QUALITY AND ENVIRONMENTAL POLICY

A SUSTAINABLE WORLD

We maintain our quality at every stage of production and offer our friendliness to nature by using recyclable materials.

HUMAN HEALTH AND SAFETY POLICY

A BRAND THAT VALUES

We care about the health and safety of our customers, business partners and employees.